Airbnb Categories
Airbnb
Role
Design Lead
Creative Direction
Scott Trattner, Eric Grunbaum, Bekah Sirrine, Claire Whigham, Bridget Harris, Nancy King
Core Team
Elly Holdeman, Nick Gelbard, Elizabeth Bassett, Michael Kremer, Paul Wysocan, Benjamin Hinamanu, Ed Vince, Ali McNair, Patric Franz, Chris Thomas, Anna Salazar, Neil Harris, Jan Roeykens, Whitney Mcgraw, Elyse Johnson, Elyse Johnson, Amy Silverman, Helynn Ospina, Ryan Devisser, Jennifer O’Keefe, Mandi Holdorf, Jacqueline Kynoch, Marissa Serritella, Billie Racine, Christa Tilley, Jessica Lo, Mina Pekovic, and many many more.
They categorized their vast inventory of 5 million homes into 55 distinct groups, celebrating the creativity and joy inherent in Airbnb stays.
It allowed Airbnb to authentically introduce its brand to a broader audience while maintaining its core identity.
The campaign ran in New York, Los Angeles, Chicago, San Francisco, Atlanta, London, Paris, Marseille, Berlin, Hamburg, Milan, Rome, Madrid, Barcelona, Sydney and Melbourne.