Evan Nagan
About

Airbnb Experiences Social

CompanyAirbnb

RoleDesign Lead

Creative DirectionScott Trattner, Eric Grunbaum, Kevin Butler, Ricardo Viramontes

TeamRyan Lee, Timothy McDonell, Sarah Karabibergian, Aaron Carretti, Katie McCain, Isaac Karsen, Amy Silverman, Michelle Le, Nicole Kunz, Michelle Priano

EditingRPS

Year2025 To show how Airbnb is a more authentic way to travel, they launched Experiences & Services, two new pillars to their offerings.

To introduce Experiences & Services to a broader audience, Airbnb launched a paid social campaign across Reels, TikTok, and YouTube. The creative approach blended fast-cut photography and film with playful, offbeat graphics—capturing the real side of anywhere.

I contributed to the design and refinement of typography and graphic treatments across the initial set of edits—Global, Europe, and Food for Experiences, along with the core Services edit—helping to establish a consistent visual language across the campaign.

I also helped streamline and adapt the visual design system across a suite of city-specific versions, including Milan, Florence, Venice, São Paulo, Los Angeles, Lisbon, London, Rome, Paris, Seoul, Tokyo, and CDMX.

Deliverables were produced in 1:1, 9:16, and 16:9 formats for cross-platform versatility.

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Airbnb Experiences OOH

CompanyAirbnb

RoleDesign Lead

Creative DirectionScott Trattner, Eric Grunbaum, Bekah Sirrine, Claire Whigham, Demian Olivera

TeamElizabeth Bassett, Allison Murphy, Aaron Carretti, Paul Wysocan 
Year2025The launch of Experiences & Services also included an OOH introduction board featuring the new product experience with the line—Now you can Airbnb more than an Airbnb.

Following the introduction board, there will be a campaign series that playfully features locally-hosted activities offering guests an authentic way to connect with the place they’re in.

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