Facebook Live

The Factory at Facebook

Design, Illustration

Creative Direction
Scott Trattner, Larry Corwin, Demian Olivera,
Luke Martin, Elly Holdeman, Nick Gelbard, Dana Bruington, Lonnie Lind-Elliott
How do you introduce Facebook Live to the world? By creating a campaign that teaches people, through a series of quirky tutorials, that there are many ways to go Live no matter where they are.

The campaign comes to life through a series of illustrations that mimic the line art tool used while going Live.


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