Facebook Live
Team
The Factory at Facebook
Role
Design, Illustration
Creative Direction
Scott Trattner, Larry Corwin, Demian Olivera,
Luke Martin, Elly Holdeman, Nick Gelbard, Dana Bruington, Lonnie Lind-ElliottHow do you introduce Facebook Live to the world? By creating a campaign that teaches people, through a series of quirky tutorials, that there are many ways to go Live no matter where they are.
The campaign comes to life through a series of illustrations that mimic the line art tool used while going Live.