iPod

Agency
Media Arts Lab
‍
Role
Design

Creative Direction
Scott Trattner, Matt Cacciola, Demian Olivera

Team
Matt Cacciola, Phil Foster, Yves Laroque

A global outdoor campaign for the iPod family celebrating the first release of color for the iPod Touch as well as new colors for the iPod Nano and iPod Shuffle.

The campaign captures the spirit of the iPod brand through playful expressions of pattern, color, and product layering. The design solution pays homage to the iconic iPod ‘silhouette’ campaigns.

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